The Love List

est. 2006 // BY JESS GRAVES

Our Favorite Things from AERIN Beauty

Jessica Graves

A few months ago, I saw

Aerin Lauder

speak at


in a talk moderated by



Clinton Smith

. It was an interesting hour, most notably when she spoke on the topic of personal branding. In her case, the


brand was very much an evolution of her polished pre-existing lifestyle. But I suppose that's second nature when your grandmother is

Estèe Lauder

, eh? Aerin is beautiful and her presentation, from beginning to end, is flawless. I mean, irritatingly 

I kind of hate you because you look good with no makeup on but I actually want to be you when I grow up

 flawless. She is just lovely, and chic, and once I saw her standing outside Bergdorfs bare-faced in workout gear and even then she looked good and oh hell what effing moisturizer is she using?!

Obviously, this makes her the perfect person to shill out makeup.

AERIN (the brand, not the person) sent me some goodies awhile back and I have tested them thoroughly. The one thing I wouldn't recommend are her highlighter pencils (the eye pencil is fine) because the tip snaps off way too easily, but everything else is kinda great. I keep the rose hand cream on my coffee table to mindlessly rub into my cuticles while watching Bachelor in Paradise. My favorite is the rose balm - it lacks the thick consistency of old-school lipstick, which is, if you ask me, like diamonds; something you can't truly pull of until you're past 40 or happen to be Jenna Lyons. Instead it's sheer and (brace yourself, squeamish readers)


. Dewy, if you will. You can stain your lips with it just a little or use a heavier hand for more pigmented color. But it still comes in the glam gold tube of big girl lipstick.

You go, Aerin. Estée would be proud.

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